The Quiet Rebel™ Mentor
The Society of Small Experiments
The Society of Small Experiments
Money Flow starts Monday, January 4, 2027

This year I'm trying 52 small ways to bring money in. Come try them with me.

I want in for the year

$147 for the year at the founding price, with audio lessons that take about an hour a week, homework included.

What a year might look like
WorkedStill growingFlopped

This one's made up. Yours will look different.

Renee Shupe smiling, chin on her hand, in a sunny cafe

The Society of Small Experiments is my new membership.

Our big experiment for 2027 is Money Flow, one small money experiment a week, for anyone who has a business or is thinking of starting one.

I'm doing every one of them in my own business too, and I'll tell you how mine went.

Sound familiar?

You know what a zero dollar day looks like

You check your email for sales notices and there's nothing there, so you check again after lunch, just in case.

All of that comes down to how your business is set up right now, and you can change the setup.

  1. The last real money came from the last launch, and you're already tired thinking about the next one.
  2. There's a finished template in a Google Drive folder that has never had a sales page.
  3. You mention your offer when it's launching. The rest of the year, people forget it exists.
  4. You've got a great idea for a new thing, and the last new thing still has no link leading to it.
  5. You've told a friend you're doing everything right and nothing's moving.
  6. You've been meaning to start selling something, and you're waiting until it's all ready.
Try this before you buy anything

Think about your last zero dollar day. Which one was it?

Most zero dollar days come down to one of three things. Pick yours.

Tap one and I'll tell you what to try today.
Your offer

The offer's closed, or it's still a good idea living in your head.

Try this today: find one thing you already have, like a recording or a template. Give it a name and a price, then make a checkout link. That's the Week 1 experiment.

Your people

It's for sale, and it's tucked away on a page nobody visits.

Try this today: put the link in your email signature. Then mention it in your next email, even with nothing launching.

Your path

People thought "oh, that looks nice," and there was no easy way from there to buying it.

Try this today: open your own checkout link on your phone and buy it the way a stranger would. Fix the first thing that annoys you.

Those three are your offer, your people and your path. When sales are slow, one of them is usually the weak spot, and every experiment this year works on at least one.

What the Society is

The Society of Small Experiments is my membership for people who'd rather try something and see what happens. Life is an experiment, so let's run a few.

Every year we run one big experiment together. In 2027 it's Money Flow, and next year may be something else entirely. We may run smaller ones along the way too, for a month or a quarter.

It comes to you a bit like mail, with a lesson and a Postcard every week and Postmarked, my letter, once a month.

A flop counts

A lot of us learned to run a business in bursts. You build something, launch it, work flat out for two weeks, some money comes in, and then it goes very still.

Launches are fine, but when they're the only way money arrives, the roller coaster wears you out.

Money Flow works more like a garden. You plant a lot of small things. Some take a while. Once they're growing, they keep producing while you get on with your life.

Each week you try one small thing, see what happens and write it down. Some will work and some will flop, and both count, because we're finding out what brings money in for you.

The four kinds of streams we'll plant

Things to buy

Templates and recordings of what you've taught. You make them once and they keep selling.

Things that renew

A paid letter or a membership. Someone says yes once and it carries on.

Things you share

Tools you already use and like, with a link that earns a commission.

Things you do

A one-hour session or a small done-for-you job, to fill the gaps while the others grow.

You don't need all four running right now. Most of us start with one or two.

$100 a day
That's my number, and yours will be different

When I worked out my enough number, the business's share came to about $3,000 a month, which is about $100 a day.

It stopped being a scary number the moment I saw it that way, because a hundred dollars a day is a few small things.

From my own logbook

My own experiments so far

These four are from my own business. You'll hear the rest as the year goes.

Flopped

I ran a launch where people opened the emails, people clicked, and nobody bought. I'd built something I wanted, for an audience I didn't have. I wrote a whole essay about it.

Still growing

I haven't promoted Geek in Your Pocket in a long time. Some of those subscriptions still renew every month anyway. It's the first garden I ever planted, and I didn't know I was planting it.

Surprised me

My readers click my recommendations far more often than they click my own offers. That stream deserves a bit more love than I'd been giving it.

Working on it

A new idea feels much more fun than finishing the link to the last one. Part of why I'm doing this year with you is to make myself finish the path first.

Renee in her glasses, grinning and holding up an oyster

Yes, that's an oyster.

A week in the Society takes about an hour

  1. Monday

    A new lesson opens, about 15 minutes of audio. Your Postcard comes by email.

  2. When you've got 20 minutes

    Work through the short worksheet and the workbook pages, right inside the lesson.

  3. Pick your day

    Run the week's experiment. The homework page walks you through each step.

  4. Every evening

    Take thirty seconds with your tracker. Did any money come in today? If not, what's your best guess why?

  5. Before next Monday

    Tell us how it went in the Break Room, our community. I'll be posting mine there too.

Postmarked, a monthly letter on living, making and trying things

Once a month

My letter to you, where I show how the money, the making and the rest of my life fit together. It comes as a page you can print and collect.

Year One: the 52 Money Flow experiments

Tap a season to see every week.

January to March: Foundations that pay

Weeks 1 to 13. What you sell and how people get to it.
  1. Make one thing buyable
  2. Give one hidden offer a new path
  3. Ask, listen and sharpen your offer
  4. Launch one small quick offer
  5. Fill one gap on your offer ladder
  6. Add one order bump
  7. Give your homepage a selling makeover
  8. Tune up one lead magnet
  9. Outline your first quiz
  10. Write or refresh your welcome sequence
  11. Send one money email
  12. Add an offer to your thank-you page
  13. Use AI to make one money task faster

April to June: Things to make and sell

Weeks 14 to 26. Things you make once and keep selling.
  1. Create and list one digital download
  2. List one product on a marketplace
  3. Outline and pre-sell a mini-course
  4. Plan and announce a live workshop
  5. Turn one recording into a product
  6. Map your signature course
  7. Plan a founding member offer
  8. Plan your community pilot
  9. Create one bundle
  10. Turn one PLR pack into an offer
  11. Create one AI tool or prompt pack
  12. Create a short private podcast
  13. Create one Canva or Notion template

July to September: Services and partners

Weeks 27 to 39. Services, and working with other people.
  1. Package one service
  2. Design and offer one VIP day
  3. Create one coaching package
  4. Launch one async offer
  5. Promote one affiliate product
  6. Set up a simple affiliate program
  7. Pitch one collaboration
  8. Create a media kit and booking form
  9. Create samples and pitch a brand
  10. Join or plan one event
  11. Pitch three shows or stages
  12. Get media-ready and pitch
  13. Plan your paid newsletter

October to December: Get found and sell

Weeks 40 to 52. More people on the path, and a plan for next year.
  1. Write or refresh one post
  2. Create and schedule 10 pins
  3. Batch and post 3 videos
  4. Set up one keyword automation
  5. Start 5 client conversations
  6. Plan and record one video
  7. Plan a small ad test
  8. Map and connect your funnel
  9. Plan your next flash sale
  10. Plan your holiday season
  11. Run one win-back campaign
  12. Turn one seed into a week
  13. Create your plan for next year

Some of these won't suit you, so skip those and carry on with the next one.

$147 for the whole year at the founding price. That's less than $3 an experiment.

I want in for the year

By next January

  • You'll have a few small things for sale on any given day, each with a link that leads to it.
  • You'll have a year of notes on what worked for you and what flopped.
  • When a week goes slow, you'll check your offer, your people and your path before you start doubting yourself.
  • When someone asks what you sell, you'll send them a link.

I cannot tell you what you'll make, because every business is different. What I can tell you is that you'll have tried a lot of small things and you'll know which ones suited you.

If a little money came in most days, what would you do with the room it gave you?

Renee standing by a turquoise mountain lake Renee and her partner Rick smiling by the ocean at sunset Renee, Rick and their dog Fozzie at the Mount Robson Park sign in the snow
Mine's mostly this, with Rick and our Chief Fuzzy Officer.

Is this for you?

This is for you if

  • You run a small business, it's mostly just you, and you'd like to try something different.
  • Your income comes in bursts and you'd like a steadier trickle.
  • You're thinking of starting a business and you want to start selling now, without waiting for everything to be ready.
  • You've got more ideas than finished links.
  • You're in your second act and you want work that leaves room for your life.
  • You can find about an hour a week.

It's probably not for you if

  • You want to get rich fast.
  • You'd rather listen to the lessons than try the experiments.
  • You already have money coming in most days and just want to scale your ads.

This is Year One

The Society is brand new, so there are no member stories here yet. What I can share is what people have said about working with me over the years.

Renee is there to help with clear and easy to understand information that also teaches me what to do for the future.

Angela Tempest, Skylark Virtual Services

Renee holds your hand as you build your internet business. She knows both the tech stuff and the marketing.

Barbara Allisen, 123 Kindergarten

I especially found your many product ideas, your mind clutter system to create a product and your price range suggestions most helpful.

Jessica Maria Britt

I've been frustrated with the technical minefield of setting up an online product for the last two weeks. She gave me some of her time last night and some great recommendations which will NO DOUBT save me stacks of time and money this year.

Julie Chinmayi Dori

Love my calls with Renee Shupe - got me motivated to get a huge chunk of work done yesterday/today. Need motivation? She's your girl.

Amy Porter, Amy Gets Things Done

I used to tell Renee if she could get me tech savvy it would be a miracle...and now thanks to her I cruise into Google Analytics once a month and check my 5 reports and cruise on out!

Sarah Fults
Portrait of Renee Shupe in a coral fringed shawl

Hi, I'm Renee

I've been working online since 2008, and I run the whole thing solo from Northern Alberta. I still look after around 45 client websites, so when a lesson says "make a checkout link," I know exactly where people get stuck.

Right now my own money comes from a mix: a monthly letter, a few small products, recommendations of the tools I actually use, and website work for clients I've had for years. I'm building the same kind of business you are, in the same season of life.

I am doing this year with you, and you'll see what I try, flops included.

What you get in Year One

$147
for the year at the founding price, then $197 a year
  • Money Flow, with 52 audio lessons, one every Monday, and written transcripts
  • 52 experiments, each with a step-by-step homework page
  • Postcards, each week's experiment as a printable card by email
  • Worksheets and workbook pages inside every lesson
  • A printable workbook, if you like paper
  • A dollar day tracker, so you can see what's working
  • Postmarked, my monthly letter, starting Tuesday, December 1
  • The Break Room, our community, where you can hang out and compare notes
  • My own experiment, posted there every week
  • Black Friday bonus, if you join by November 30: the Founders' Issue, a printable binder kit for your letters with a note from me and your first prompt, as soon as you join
I want in for the year

In Canada? Join for C$199 in Canadian dollars.

Click the button and check out. You'll get your login right away, and Week 1 opens Monday, January 4, 2027. The founding price is open until that day, and your price stays the same for as long as you're a member.

Just want the letter? Postmarked is $10 a month on its own.

Questions

Fifty-two weeks is a lot. What if I fall behind?

Every lesson stays open, so you can catch up whenever you're ready, or take a month off when life gets busy.

I've bought courses I never finished. Why would this one be different?

I have a few of those logins myself. Each week here is one small thing, and the lesson is 15 minutes you can listen to on a walk. Even if you stop after Week 1, you'll have one more thing for sale than you had before.

I don't have much of a list. Will this work for me?

Most of the experiments work with a small list, and some don't need one at all. A checkout link in your email signature works with whatever audience you've got.

I don't have a business yet. Is this for me?

Yes, if you're thinking of starting one. The first experiment is making one thing buyable, so you'll be selling long before everything feels ready. If you've got nothing to sell at all, you can pick a tool you already use and like, join its affiliate program and share your link once.

How much money will I make?

I do not know, and I'd be wary of anyone who says they do. Every business is different, and what you earn depends on your business and what you do with it.

What if I join after January?

Every week that's already open is there for you the moment you join, so you can start at Week 1 and go at your own pace.

Why audio?

So you can listen away from your desk. Every lesson has a written transcript too, if you'd rather read.

Do I need special tools or tech?

If you can send an email and make a checkout link, you're ready. Each experiment works with what you already use.

Do I have to be on social media?

No. Most of the year runs on email, your signature and your website. A few weeks look at places like Pinterest and short video, and you can skip any that don't suit you.

Will you set any of this up for me?

No, and I won't ask for your logins. Each of us runs our own experiments in our own business.

What's the difference between this and the $10 letter?

The $10 monthly option is Postmarked, the letter on its own. The Society has the letter too, along with Money Flow, the Postcards and the Break Room.

What happens after the first year?

The Society moves on to a new big experiment. Your membership renews once a year at the price you joined at, and you can cancel before it does.

Still have a question? Ask me here.

Come try this with me

We start on Monday, January 4. I'll post my first experiment that week, so come tell me about yours.

I want in for the year

$147 for the year at the founding price, then $197 a year.

$147 founding priceI want in